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The Earley Edition has officially moved to http://earleyedition.com/blog. My dot com, that is. Thanks for joining me.





Thursday, March 17, 2005

Fat for iPod

A certain popular drinks manufacturer is running a promotional campaign to give away iPod mini's. And not just give them away, but give one away every 30 minutes. Every 30 minutes for SIX WEEKS. As it says on the label, a total of 2017 winners.

My first reaction?

How could I not win one? So many!

How do you win? Each drink label has a unique code on the back that you send in a text message. All texts received in that half hour have a chance to win, the winner is return texted, and the fun process begins for another half hour. The brilliance of their marketing is that the competition doesn't even open for another six weeks, but the labelled drinks are already selling.

My second reaction?

If I store up codes now, text message them all in one late-night hit to maximise my returns when those other poor suckers are sleeping, and how can I fail? I MUST WIN AN iPOD MINI!!


Brilliant, I know. So I already have seven labels. Problem is, I also have one forlorn drink sitting naked, stripped of it's label, but still unopened because I couldn't bring myself to drink it. Six weeks is a long time.

the earley edition - Posted by Dave @ 3/17/2005 02:39:00 am || || Return to Top